Make the appropriate keyword research is essential and should be your first step to building a strong foundation for optimizing your search engine, or one of your on line marketing, because if you do this faux pas, all you can do is to break late for you to be.
Proper keyword research can be divided into seven simple steps or phases are divided:
Phase of brainstorming:
The brainstorming phase, the step where you identify your perfect public good, and then survey your audience perfectly on keywords and keyword phrases, they will use for the products or services that you identify your site to search described.
Categorize phase:
During the categorization phase, we will break our keywords and keyword phrases in specific areas. Examples may include certain products or model numbers of the products that your customers want. Or maybe the problems or concerns that your customers are trying to solve it for you.
Research phase of keywords:
Internet Marketers typically assign suspects jump right into this phase of the keyword research tool by shooting a new keyword search like no who they are talking and the message they present to their audience so that they fail.
And as there are search tools to assign keywords out there on the market, some free, some have a subscription, we are often asked what tool we recommend.
Well, it depends, and I'll explain in this way.
Just as a car mechanic has various tools in his toolbox, he chose to do his job properly, a successful online, you have a complete toolbox with the right tools to do your job well should be. Now I do not mean that you go buy all new SEO tool, which takes to the streets, no!
What do I say that as you progress in your journey and learn SEO and keyword research with us, we will show you the different characteristics of different keyword tools we teach you. If you find that a particular property of a particular tool for your needs, then add it to your toolbox. If it does not meet your needs then just continue.
While your SEO training, you will also notice that many free tools that we share with you the same or better features some of the tools paid.
Review Phase:
In the examination phase, we will order the creation of our lists of keywords in a spreadsheet, and then classify them according to the level of research, the level of competitiveness and its relevance to your website.
You will notice at this stage that many key words that have come into your thinking or through your keyword research just is not worth the time and effort in the alignment because they may not have the volume enough research, or looking for them in person, or competition for these words through the roof and the long tail keywords are more profitable, you could instead target.
Selection phase:
Having carved out a list of keywords in the review period on, you still often end up with a list of hundreds if not thousands of keywords you choose, so many experts Internet marketing that this fifth phase say you are, is the most difficult for them to master.
Well, it really should not be, if you understand some important questions;
First of all, you're probably the realization that it's not enough hours in the day, much less than a month to fully optimize your site for all the keywords on your list.
Therefore, you make it easy on yourself, remember my rule of five.
5 keywords = 5 articles + five hours a week
What I mean by that is that for each keyword, you must first optimize your site for you in writing received at least one article a week for your site and spend at least one hours a week on the links and off-site links to this page.
Now I understand that some keywords can optimize even more difficult for you, for others it is why I also recommend that you include a couple of key words root of your long-term investment with some long tail keywords that you begin to quickly optimize the gain for the short term, hopefully.
As you begin your long line to pay dividends as you are happy with then consider replacing some of these new long tail keyword phrases while remaining on the main root words such as your long-term commitment.
Test phase:
It is often the most neglected phase of even the most experienced Internet marketers.
Before you go and break your back and spend hundreds of hours to do SEO for your site, it would be nice to know that the product or service you promote also to convert and actually make money?
Through a campaign of Pay-Per-Click, you can quickly using the keywords you selected, and when you make money or just breaking even, then you will know that this is the value of your investment in advance.
However, if you know you do not make sense then any sale or conversion, re-evaluate the search terms you have selected and / or focus on the conversion factors on your website.
Repeat step:
As you in your journey to run a successful business online you want with this common set on shampoo bottles remind travel writing "to wash, rinse, repeat" as long as you market your business, uses the same instruction set Washing the hair should also be applied to all facets of online marketing that makes you succeed.
Review:
Allows for quick, these 7. Simple, but powerful research phase of this keyword with you in this chapter of your roadmap SEO Video Training Series
Brainstorming - would you recognize your audience and the perfect keywords they use
Categorize - We will then rank the keywords on specific topics
Keyword Research - We are the tools of different websites, like Google use the keyword tool, Insights for Search, Google save the Wonder Wheel, the Samurai market, Wordtracker and SpyFu, and data in spreadsheet
Review- We review the various keywords and sort by volume of research, competitiveness and remove keywords from our list who may not have enough search volume, are simply too competitive or are simply not relevant to our site
Select - We will then go to our list and on the basis of the rule of 5, you choose the keywords that we want to launch our new campaign goal
Test - We then test which keywords convert PPC to ensure their money before we start our SEO campaign
No comments:
Post a Comment